Printed Media is Still Valuable.

(Originally published in Fall of 2010 while writing for Xspond.)

As a blogging, Facebooking, forum posting, copy writing, Tweeting person I get to see my work published all over the web on a regular basis. This is very fun for me but I have gotten used to the medium I am in. The Internet is so vast it seems like not a lot of people proportionately see what I post, normally. There are those occasional, fun, and shining moments when a post catches some momentum and I get to celebrate and spend a couple of days replying to comments, but they are occasional so far.

The other day when I arrived home from work and retrieved my mail I was delighted to find a local free newspaper had published my article about a client event on the front page, along with the pictures I took. I sprinted up the driveway eager to show my husband that I was indeed published, on paper. Then I was baffled at myself. Why am I so excited? If I had posted this on a Facebook page or blog I would not be screeching for my husband to read it. (It was not my best piece of writing by a long shot.)

So I have been pondering it over the last day or so and have come to accept the fact that no matter how many tools we have at our disposal for sharing information, the printed form still holds a certain value that web media does not have. I am happy to be my own devil’s advocate when I state that certain audiences get zero value from printed media, but I would also argue that most still take printed matter more seriously.

That being said, I don’t imagine this is a fact that will stay true forever. I can already see a shift occurring in my five year old son. He is currently learning to read. Every digital cable menu, every computer game, and every video game menu that he sees on screen he will read perfectly. But when I sit him down with a book, he is bored, struggles to stay focused and absolutely does NOT want to take the time to read it.

So while I continue to get completely giddy over my stuff being printed on paper, I will also continue to remind myself that there is absolutely value in my digital material. I am one of the lucky ones who gets to embrace both print and digital media. I am being careful to balance my marketing efforts across all mediums during this transitional period, what are you doing to feed your customers’ love of printed materials?

Update: Since I wrote this reflection and let it simmer before posting, Xspond has been featured on the front page of the Business section in the Detroit News. The energy around the office yesterday, when the article hit was unreal! Everyone in the office reacted the way I did when my little local article hit. I will keep you posted on what kind of interest our company gains from this fabulous article that was written. I am curious to observe whether this article gets us more relevant traffic than some of the blog articles that have taken off across the blogosphere & twittersphere recently.

Posted in Marketing, Portfolio.

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