I am currently doing the #1 No-No for blogging. I am not currently updating my site regularly.
While I agree it is important to blog regularly, I also believe that when you can’t you can’t. And forcing it will simply lead to a bad first impression, and a lot bullshitting. Any of you who know me, know I don’t bullshit. You know I am quiet and mindful. When asked a question, I like to think it through. When writing an article, I write it, sleep on it, reread it, rewrite it and sleep on it some more. (Usually)
Please forgive my absence. I know this blog looks lame. But, that is fine by me, I’d rather be invisible than filling your RSS feed with bullshit. When I do begin to write again, it will be when I am ready to do it right. If things go well…I’ll see you in April! Until then I will be on Facebook & Twitter.
You can shout all day about what you know, how smart you are, how great you are, and all the things your customers can buy. But if they don’t want to know what you are telling them, and they are not buying right now, they don’t and won’t care. (Unless you float like a butterfly & sting like a bee!)
Get into your clients shoes. Find out what they need and want to know. Ask yourself, “What expertise do I have, that my customers WANT to know?”
And then give it to them.
Now you ask, what does this do for me and my business? (Yes, I know, ROI and all of that)
“I’m an Expert” vs. Being an Expert
You become the go-to person for your customers in your area of expertise. You are the expert. The listener. The person who cares about them. Not “them” as the customer. But “them” as the person. So when they DO need your service or product. They will pick you over your competitor. No doubt about it.
Still Skeptical?
Put your consumer shoes on. Three businesses are competing for your money. One says “We’re the experts.” The second has the lowest price, with bare minimum customer service and knowledge base. The third listens to your concerns and questions, gets to know you, provides you with the expert knowledge you seek, and works tirelessly to make sure all your needs are met.
Where will you shop?
Some, undoubtedly want the cheapest price, no matter what the experience is. There is no avoiding that. But do you want to be the business to provide them the lowest price? Reaping the lowest margin? With absolutely no chance for customer loyalty? Probably not.
Have you become the expert in your field? How has it changed your business?
I live very close to a major freeway. 100 yards close. A two-lane country road and a small median with a wire fence separates me from the North Bound lanes. I’ve only been renting this home for about a year, and the traffic noise is not exactly fun – but you start to get used to it.
Today a horrific car accident happened directly outside of my house. We heard the squeal of tires and the metal crunching from inside the house. Our ears tricked us into thinking the accident was on that two-lane road that we are on the corner of. My husband and I ran out the front door expecting to see a crashed car in our front or side yard – but were brought to a halt by the horrifying scene we saw on the south bound lanes of this freeway. I could not even tell you what kind of car it was. And I can sadly say for sure that at least one person lost their life. More »
If you have stumbled upon this site, you must have found my writing somewhere else in the blogosphere or you’re a dear friend – either way…
Firstly, Thank you for looking for more of my work.
Secondly, Sorry I have nothing to show you. Yet!
I am just getting started on building my own site. Bare with me for a few weeks, and I’ll have her up and running just right. If you don’t mind subscribing now – I will be sure you get notified right away when the site is really up & running. See you then!
If you simply cannot wait, catch me on twitter @kurbain or on Facebook.
