Have you ever agreed to go to a party, but as the day gets closer you begin to not want to go. You’re filled with anxiety when you think about going as you try to think of a way to get out of showing up?
There are many reasons to feel this way. Tiredness, laziness, the type of party, the people at the party, but many times it comes down to the fear we feel when facing new people and what they will think of us.
In my experience, I feel this anxiety leading up to a party where I don’t or barely know a large part of the group. I have also discovered, thanks to my more confident better half, that when I am dragged to the gathering I am usually totally fine once I get there. The people aren’t monsters. The people don’t hate me. The people won’t humiliate me. They are just people like me.
Social Media has become the place for digital gatherings. Joining these discussions can be nerve wracking, anxiety inducing, and just downright terrifying sometimes. But unlike an actual physical social gathering, I get to be the confident one and tell you – Just go! Be Brave. Get in there. Join the conversation. Be yourself. And have fun. The benefits far out-way the risks.
A Reminder for Geographically Dependent Business Owners: You are a different beast than national brands, so you have to run your Facebook Page accordingly. Feel free to get ideas from what Coca-Cola or other national brands do, but do not expect the same results, or measure your success by the same standards. And be sure to adjust your efforts to fit your demographic and your budget.
How to Reap the Benefits of Social Promotions
Running a contest or promotion on Facebook can get you well over 10x the number of fans you started with. But, not all of those fans are quality fans that are going to improve your bottom line. Many are looking simply to win your contest.
Your goal once you acquire large numbers of fans should be keeping them. WARNING: Keeping them is more work than getting them. This might mean adjusting your content to fit the interests of the newly acquired fans. This might mean posting less often, or different times of day. Experiment and pay attention to the response you get and whether or not people begin to drop off.
Please keep an eye on your insights right after a promotion and base your retention goals on the number of fans that are geographically relevant.
Nah, nah, nah, nah…nah, nah, nah, nah… hey, hey, hey, goodbye.
Accept the fact, before the promotion starts, that a percent of promotional fans will unfollow no matter what you do or don’t post. It is that simple. They have no interest in you and never will. They wanted to win or help someone else win the prize you were offering, they are not geographically relevant to your business, and/or are loyal to another business that competes with you. Unless you want to PAY them to stay, with a constant flow of giveaways that work only to keep fans that you will never convert to customers…you’re going to have to let them go. Try not to be upset about it. And try not to measure the success of your Facebook page and its content based on the number of people who leave within a few weeks or months following a big promotion.
Don’t Get Discouraged
Instead of looking at the total number of fans, look at your insights to see how many new fans you are gaining while you are at the same time losing those low quality fans. Also keep an eye on the amount of interaction you get with each post. If you are getting feedback and positive attention – don’t sweat the total number. When you do the next promotion you’ll make up for it and then some, starting the cycle over again.
Reminder: Having 100 true and interested fans is better than having 10,000 who have no interest and no chance of converting into a customer.**Originally written as a guest post for Crowdshifter
(Originally published in Fall of 2010 while writing for Xspond.)
Have you ever wondered what the ROI is on being Awesome?
How a car dealership is perceived is everything. Customers have a long standing fear of getting the gold-chain wearing, oil salesman who is going to push them into buying without letting them decide for themselves. Pushing them to buy a car for too much money, that will break down right away. People are shopping online more than ever, avoiding coming to your dealership until the last minute.
So? Do you want them to come to you when they are done with the research process, and are ready to buy? Then you better make sure they know you are awesome. How? By being awesome! Make sure everyone who walks through your door, visits your service department, and comes to your website gets exactly what they need. Not only that, they get it in a way that makes them feel good, comfortable, and willing to return.
Be visible in the social media (and real) communities where your customers hang out, and answer their questions. Give away information! (And please, don’t try to sell them anything.) They want to trust in you BEFORE they walk in your door. How can they do that if they have never communicated with you or had a friend recommend you? They can’t! So, get out there. Be Awesome!
What do you think the monetary value is of Being Awesome?