Social Media Archives - Katie Urbain

Have you ever agreed to go to a party, but as the day gets closer you begin to not want to go. You’re filled with anxiety when you think about going as you try to think of a way to get out of showing up?

There are many reasons to feel this way. Tiredness, laziness, the type of party, the people at the party, but many times it comes down to the fear we feel when facing new people and what they will think of us.

Photo Credit: TechCrunch

In my experience, I feel this anxiety leading up to a party where I don’t or barely know a large part of the group. I have also discovered, thanks to my more confident better half, that when I am dragged to the gathering I am usually totally fine once I get there. The people aren’t monsters. The people don’t hate me. The people won’t humiliate me. They are just people like me.

Social Media has become the place for digital gatherings. Joining these discussions can be nerve wracking, anxiety inducing, and just downright terrifying sometimes. But unlike an actual physical social gathering, I get to be the confident one and tell you – Just go! Be Brave. Get in there. Join the conversation. Be yourself. And have fun. The benefits far out-way the risks.

You can shout all day about what you know, how smart you are, how great you are, and all the things your customers can buy. But if they don’t want to know what you are telling them, and they are not buying right now, they don’t and won’t care. (Unless you float like a butterfly & sting like a bee!)

Get into your clients shoes. Find out what they need and want to know. Ask yourself, “What expertise do I have, that my customers WANT to know?”

And then give it to them.

Now you ask, what does this do for me and my business? (Yes, I know, ROI and all of that)

“I’m an Expert” vs. Being an Expert

You become the go-to person for your customers in your area of expertise. You are the expert. The listener. The person who cares about them. Not “them” as the customer. But “them” as the person. So when they DO need your service or product. They will pick you over your competitor. No doubt about it.

Still Skeptical?

Put your consumer shoes on. Three businesses are competing for your money. One says “We’re the experts.” The second has the lowest price, with bare minimum customer service and knowledge base. The third listens to your concerns and questions, gets to know you, provides you with the expert knowledge you seek, and works tirelessly to make sure all your needs are met.

Where will you shop?

Some, undoubtedly want the cheapest price, no matter what the experience is. There is no avoiding that. But do you want to be the business to provide them the lowest price? Reaping the lowest margin? With absolutely no chance for customer loyalty? Probably not.

Have you become the expert in your field? How has it changed your business?